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WEBCARGO is a privately held company based in Montréal, Canada. Our mission is to create easy to use digital delivery tools for improving creative collaboration and accelerating the approval process within the advertising industry.
Our customers include high profile companies around the world in branding, broadcasting, graphic and print design, entertainment, healthcare, pharma, publishing, video, audio and music production.
The Management Team
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Serge Laforest
President
Serge Laforest is the President of WEBCARGO, Inc. and is responsible for all company operations. He brings extensive executive level experience and accolades in business development, sales and operations—having built Montreal's premiere post-production facility, Audio Z. Serge has established relationships and partnerships with many of the world's top advertising agencies including BBDO, Cossette, McCann-Erickson and TBWA.
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Martin Rouillard
Business Development
Martin leads WEBCARGO's business development efforts, always keeping an ear to the ground for new industry trends and partnership opportunities. Martin is the father of WEBCARGO, having planted the seed for what has since blossomed into the WEBCARGO.net File Delivery Service our clients have come to rely on. Martin is also an award-winning sound engineer and has mixed for countless television and radio spots, albums and films. A born entrepreneur—he incorporated his first company at age 19—WEBCARGO is Martin's third business venture.
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Elbert McLaughlin
Engineering & Product Development
Elbert is the chief architect behind WEBCARGO's production software and global server infrastructure. He also spearheads the design and development of all new features and functionality. Elbert brings over a decade of software engineering, product development and management experience, having built numerous market-leading and massively scalable internet products for both public and private companies in New York and Silicon Valley including N2K, Myplay, Oxygen and Bertelsmann/BMG.
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Christopher Altmann
Sales & Marketing
Chris leads WEBCARGO's sales and marketing initiatives, reaching out relentlessly to new clients and business opportunities. He comes to us with over a decade in business sales experience and a passion for building strong client relationships. Chris has generated millions of dollars and increased market share for such companies as Insight, Future Electronics and MicroWarehouse.
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